Bad for SEO and Customers Won’t Be Able to Find You
Websites such as Wix and Squarespace utilize flash-player which is considered a dead technology in developing websites in 2021. Flash-player is terrible for Search Engine Optimization (SEO), as it does not allow websites to produce any content that can be scanned by Google and allow your website to appear in Google search. Having a website that is ineffective for SEO is the #1 issue as your website will hardly ever appear in search engine results, leaving you with nearly to no traffic or customers. If your website is unable to have the proper optimization completed by experts, your page might as well not even exist as no one will ever find it, and instead be purchasing from competitors.
The site builder websites can also be very strict in choosing your domain. In order to advertise their platforms, these websites will often make you select odd URLs such as www.username.wix.com/sitename. Not only does it reduce your credibility as a professional business, but makes it much harder and confusing for customers to find you. Maintaining a branded URL is crucial to establish a strong online presence for your business.
Bad for Branding
Though sites such as Wix and Squarespace have a reputation for being very affordable, users have nothing that they actually own such as the domain, website template and the content. Customers will be less likely to purchase from your business if you aren’t using a branded domain and your website doesn’t accurately represent your business with the proper branding such as fonts, colors, and logos. It takes an extensive amount of time to become an expert in web development, and without the proper knowledge of designing a website that also performs well is enough for your business to fall through online.
Your Website Will Load Slower
If you have a website built through a site builder, it will always take much longer to load due to bloated code. You have just seconds to capture someone’s attention and if your website takes longer than that to load, your customers are already going to be looking somewhere else or won’t trust your website for not properly working.
When Your Business Outgrows Your Website, You Have Nowhere To Go
After you’ve built a website using Wix, Squarespace, or Weebly and you aren’t receiving the traffic and customers that you thought you would have, you won’t be able to switch over to another place. These site builders host your website and purposely keep your data, so you’re unable to transfer it anywhere else. Additionally, if you find yourself wanting to add new features or need more data to support your business, once you’ve hit a limit, you can’t expand your website any further. Many of our clients switch to our services and have to rebuild their website completely, so save yourself the extra step and start from scratch with our expert web developers.
You’ll Be Spending More Money, Not Saving Any
Although site builders pride their services to be nearly free or heavily discounted, it’s a strong sales tactic to attract customers and get them locked in to their services. If users end up utilizing these “affordable” prices, their website will be branded as a Wix or Squarespace site with these site icons, logos, domains and more. Again, if a business isn’t entirely branded as its own and has other companies on their website, it will cause confusion and feel less credible to potential customers. The biggest cost however, is users attempting to build a website that isn’t properly optimized or functions well, which ends up losing money for the business for the lack of customers and sales because they won’t ever find you in the first place.
WordPress Is Always Going To Be The Better Option
Though site builders claim to have as many features as any other website software’s, no website management systems can even come close to the capabilities WordPress has to offer. The WordPress system has been developed and constantly updated by thousands of experts and used by millions of users worldwide. Over a third of all websites to exist have been created through WordPress, and these websites are always going to out-perform and reach more visitors than websites built with any other system, Not only is WordPress free, it’s continually updated by expert designers and developers that understand what allows a website to work well and reach new users.
Our expert designers and developers at Dev2host offer web design, hosting, SEO services and more. We’re ready to create a unique website for your business that is compatible on all devices, and will save you the time and money of attempting to build a website yourself. Contact us now to discuss your exact needs for your business to grow and succeed online with our services.