Web Design Trends in 2023
As we start a new year, it is typically a time to welcome new ideas, approaches, or ways to make life a little better. For web designers and developers, improving ways to design websites is always on top of the list. And while developing a page, every developer puts their heart and soul on it.
The digital world is constantly progressing, and the design community looks forward to exploring the trends that will reign in the coming year. In a dynamic industry such as web designing, adapting to the latest trends is the key to stay on top from competitors. Having a good web design can empower your business and make your brand stand out.
In this article, we share our list for web design trends that will gain popularity in 2023.
1) 3D Visuals
With the advancements in screen resolution both in Desktop and mobile, 3D visuals are the best optimization of it. high quality 3D visuals that integrate seamlessly with web designs will become more prominent. This will entice users to your website with this new experience.
2) Virtual Reality (VR)
With the advancements in screen resolution both in Desktop and mobile, 3D visuals are the best optimization of it. high quality 3D visuals that integrate seamlessly with web designs will become more prominent. This will entice users to your website with this new experience.
3) Parallax Scrolling
Boost of parallax scrolling adds depth and dimension, making users’ overall experience immersive and engaging. This is a technique where it appears that elements are moving at different speeds to give the effect of 3D scrolling effect.
4) Micro Interactions
Micro-Interactions are small animations that can add playfulness to your website. Micro Interactions are tiny animations. People use stickers, GIFs, or animated emojis on social media to express their emotions. The same strategy can be used to make the website more fun. With eCommerce implementing it to enhance the overall experience of users, it can be used to replace the boring loading screen and grab the attention of users.
5) Augmented Reality (AR)
Implementing new technologies to enhance user experience are one of the challenges that any web designer or developer will face. Augmented Reality is one of those. AR is a technology that connects digital images with the real world. eCommerce websites can have more advantages with this technology. For example, which color for the chair suits the best. this will help a customer on deciding whether to purchase the product or not.
6) 3D Elements
Using 3D elements can help give a splash presentation and grab the attention of users. It is the result of a combination of parallax scrolling, animated visuals, glass morphism, and many more. Some examples of 3D websites include Uplinq, Peter Tarka and Clou.
7) Dark Mode
Although not a new trend, the popularity of dark mode will increase and reach new peaks. Renowned companies from different industries including automobile, social networking, telecommunications to name a few, popularized this trend and made it a crowd favorite. Several studies have shown that dark mode soothes the eyes as it reduces the discomfort a user experiences after staring too long at websites with light background.
8) Abstract compositions
Loud and vibrant colors, mixed shapes and out of the box illustrations will add an energetic and creative look to websites, making them stand out from the crowd. Abstract compositions will be a major element of the neobrutalism design along with retro typography, visible borders, and modern illustrations.
9) Frosted Glass Effects
In recent years, web technology has made it possible to create websites with frosted-glass effects easily. It has become one of the popular web design trends in a designer’s tool belt and has increasingly been used as a background in place of gradients.
10) Experimental Typography
If there’s one trend that we’re guaranteed to see this year, it’s the continued boom for custom typography. Clients now prefer strong typographic layouts to catch viewers’ attention. We’re likely to see fonts with varying widths, depths, and dimensions.
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